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Air + Style LA : Big Air Jumps, Artificial Snow, Live Music & Torrential Downpour!

For the first time in its 22-year run, Air + Style brought the two-day winter sports/ live music event to "sunny" Los Angeles, thanks to pro snowboarder & Bad Things guitarist, Shaun White. Usually taking place in Beijing & Innsbruck, the grounds of The Rose Bowl played home to some of the world’s most elite snowboarders and skiers competing for a slice of $200,000 prize. A 150 ft. vert ramp was constructed, providing competitors with big air jumps down 510 ft. and 700 tons of artificial snow.
    The first day was a bit chilly, but fans came in droves. Lines quickly formed at will call and beer tents and even trampolines for the kiddies. Bad Things played the first well-attended set of the day, after group two's snowboarders finished weirding out an LA crowd known more for climbing Runyon than snow hills. The rest of the day went smoothly enough for a first-time event in a new locale until Kendrick Lamar left the stage halfway into his set, complaining of sound issues (even though the crowd didn't seem to have a problem bouncing like mad to the beat).
      Unless you were in your safe room over the weekend without any access to Internet or television, then you witnessed the rarity of yesterday’s weather. Despite LA-level freezing temps and constant rain, fans still gathered, wearing ponchos, carrying umbrellas or just sticking it out on day two to see sentimental & heartfelt performances by Edward Sharpe & The Magnetic Zeros and, the always entertaining, The Flaming Lips. (Unfortunately the second half of the skiing events got canceled, but awards were still handed out after Steve Aoki’s closing set.)
        While writing & publishing this article, we got tons of emails & texts recalling other publications critiques of the event, considering how uncomfortable it was to be wet & cold for a full day, and how gracious Sunday’s performers were to their fans, battling power shortages and other unforeseen incidents because of the rain, our music photojournalist summed it up best with this quote & his images.
          “Flaming Lips played a full hour of music over the course of 75 minutes because thousands of people paid to see them. Their equipment broke, they still fucking played. Kendrick Lamar had a beautiful night and 20,000 fans bouncing to his whim and he bitched out like a fucking crybaby. When life hands you lemons, you don't walk off the stage like an asshole.” ~ Patrick “Auggie” White
            Air + Style brought a family friendly event with local artists, food trucks, kiddie rides, a great music lineup and Olympic athletes to SoCal and it may have not been perfect, but it was beautiful. Here’s Air + Style in photos.
              Photos by @photaug
                Live performances included: Teenage Wrist, Bad Things, In The Valley Below, Phantogram, Metz, The Black Lips, Diplo, Portugal. The Man, Kendrick Lamar, Tennis System, Deap Vally, The Black & The White, Surfer Blood, Cults, Sleigh Bells and Steve Aoki closing out the event.
                  Snowboarders: Torgeir Bergrem, Peetu Piiroinen, Torstein Horgmo, Kim Rune Hansen, Yuki Kadono, Stale Sanbech, Sage Kotsenburg, Sven Thorgren, Niklas Mattsson, Sebastien Toutant, Mark McMorris, Antoine Truchon, Billy Morgan, Emil Ultsletten, Maxence Parrot & Eric Willett.
                    Skiers: Alex Bellemare, Oystein Braten, Bobby Brown, Joss Christensen, Vincent Gagnier, PK Hunder, Gus, Kenworthy. Kai Mahler, Noah Morrison, Alex Schlopy, Jesper Tjader, Matt Walker, Matt Walker, Tom Wallisch, Jossi Wells, Oscar Wester & James Woods.
                      Follow our #Instagram @laicreatives for Live #Photo Coverage by @photaug Instagram @photauggie
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